wardrobe styling
wardrobe styling
We go beyond executing a brief, we aim to elevate it. Guided by your brand’s vision, we breathe life into relatable characters that resonate with your customers. Our commitment: delivering fashion-forward looks with a strong brand pulse.
Explore more work on screen.
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This TVC highlights a high-end yet accessible kitchen tool, a staple in many households. We curated looks for various characters, from busy moms to seasoned chefs, using the Philips Airfryer.
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With a focus on approachability, we selected casual, everyday clothing for the characters to highlight the user-friendly nature of the hybrid heat pump featured in this campaign. Our aim was to establish a connection with viewers through cheerfulness and familiarity, making sustainable living feel accessible and achievable for everyone.
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For this campaign, we outfitted the character in sleek, performance-oriented gear that exudes sportiness, while maintaining a touch of everyday accessibility with neutral colors and practical materials. This attire inspires the freedom to explore the outdoors, resonating with both enthusiasts and casual riders alike.
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With the theme at heart, we dressed the characters in understated, earth-toned outfits to evoke the authentic atmosphere of a safari adventure and draw all eyes to the toys. We also deliberately incorporated safari-inspired details in the wardrobe, adding a playful touch and ensuring thematic consistency throughout.
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A single character transitions through three distinctive styles in this 25-second video, with each look telling its own piece of the story. The bold shifts in color and the use of noticeable props guarantee effective storytelling within a short time frame.